The effectiveness of remarketing strategies within a search network does not only depend on a well-done customer list; It is important to choose the keywords or keywords that allow us to obtain better results. How to achieve it? First you need to know what keyword research is and how it is done. This will allow us to know which keywords, whether head, middle, or long tail , are being searched for by your remarketing client. In this adventure, without a doubt, your best ally is a Google Keyword Planner , a tool that will allow you to study the correct words to use in your campaign. Screenshot of Google Keyword Planner.
Google Keyword Planner will allow you to discover topics related to the ideas you enter, reinforce the quality of your keywords and carry out searches for both Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies. 3.Display network Display fax number list network remarketing campaigns aim to show display ads within websites and, in some cases, within video platforms such as YouTube. Typically, display network campaigns show ads in the form of banners, charts, or videos that are embedded within web pages or videos. This happens because the creators of such content decide to provide the space to advertisers and monetize their content,
which allows them to generate income and continue producing their material. Recently, advertising platforms allow you to generate automatic ads for the display network : just add text, your company logo and an image to help complement the ad. In this way, you will only have to focus on achieving the goals you set for your marketing store This type of remarketing strategy is used by online stores, who usually present advertisements for products that the potential or current customer has recently reviewed through a website. When programming remarketing ads for the display network, keywords related to the