I will never get tired of saying that one of the things that makes digital marketing Image Manipulation fascinating is that it is an ever-changing discipline . This change not only affects the tools and technologies we use, but also the very nature Image Manipulation of our work. This is the case of the role of the marketing manager, increasingly questioned. You want to know why? Why the traditional marketing manager has passed away The head of marketing, an endangered Image Manipulation species The position of head of marketing is not for the faint of heart.
It is a position subject to great pressure to demonstrate Image Manipulation results and with high turnover: the average boss lasts 3.5 years in his position, compared to 7.2 for the CEO. But you must not only know how to deal with high pressure and show Image Manipulation results, but also defend the existence of your own position . According to a Forrester study, 30% of CMO jobs will disappear this year. Meanwhile, the trend in big brands, such as Coca-Cola, is to replace the CMO with the Chief Growth Officer , a true "superhero" who combines the typical skills of the Image Manipulation marketing manager with new ones to develop an integral job. The answer is clear: renew or disappear. What will the marketing manager of the future look like? In continuous training .
The ideas, tools and strategies of the past no longer Image Manipulation work. To live up to his or her role and deliver results, the CMO must constantly update his knowledge and encourage the rest of his team to do the same. With analytical ability . We live in the era Image Manipulation of big data. Marketers have all the necessary information to achieve optimal results, but it is essential to know how to process and analyze it correctly. Therefore, the marketing manager of the future Image Manipulation has a scientific mind, capable of proposing hypotheses and testing them. With a journalistic mind . Traditional marketing no longer sells. Millennials and centennials no longer want to hear commercial proposals, but rather fabulous stories that add value to them.