If your business is affected, Google recommends that you update your hours of operation and description in your Google My Business profile. In addition to Photo Background Removing letting people know when they can stop by your business, you can also update update your description to provide more information about any additional precautions you are taking or if there are changes to the services. These changes will update your business information in Google Search and Maps. COVID-19 Hours Updated The GMB at the Isabella Stewart Gardner Museum reflects its closure Photo Background Removing for the week. In addition to updating your profile, Holly suggests updating your ad copy and extensions to reflect any changes (see our Copywriting Guide During COVID-19).
This is especially important if you have Callout Extensions showing your hours of operation. Adjust your strategy Many things have happened as a direct or Photo Background Removing indirect result of COVID-19. While people are encouraged to wash their hands to prevent the spread of germs, there has been a shortage of hand sanitizer, bleach and cleaning wipes, and other similar products. Much of the work culture will be temporarily changed as companies begin to roll out mandatory work-from-home policies, and travel and tourism will be affected as our government temporarily bans travel to certain places with virus cases. are high. Many of these changes can be stressful, but the best thing we can do as marketers is to look ahead and calm consumers' nerves as best we Photo Background Removing can by having messages that are clear, concise and to the point. . Holly noted that keeping your listings up to date with your stock is key.
If your business is selling some of the 'hot' items that have been flying off the shelves, make sure you're not yet advertising products that may be out of Photo Background Removing stock. To avoid this, you can temporarily exclude these products from your Shopping campaigns. This way , you don't run the risk of showing an ad for a product that you no longer have. For brick-and-mortar businesses, adjusting your strategy may result in limited budgets or the suspension of certain campaigns. Some clients worry about declining leads or foot traffic they're experiencing, Tyler says. My recommendation at this point has been to either cut budgets or even pause non-essential campaigns Photo Background Removing for the time being for certain industries and then focus ad spend on branded terms due to the higher quality traffic they are receiving. naturally.