Using the skyscraper technique is a way to build a taller "building" or build on existing ideas. In many respects, this technique is very similar to creating 10x the content . However, the skyscraper approach is very effective for link building and its sweet and sweet organic search traffic. Don't you believe me When Dean first performed the skyscraper technique, overall search traffic to Backlinko doubled within 14 days . That's a big difference, but it's not the only impressive result.image1 1 sauce
With the content of that one ghost mannequin effect skyscraper, more than 300,000 referral visitors have visited Dean's site so far. How will 300,000 visitors ( one post attracts you to your website) impact your business? I think it's powerful. Let's talk about why skyscraper techniques are so effective. References: Link Building Marketer Guide 5 Great Ways to Think About Your Blog Post 7 Ways to Nail Skyscraper Techniques [Podcast] How to create intent-based content to improve conversions Skyscraper Techniques and Backlinks: What Is A Transaction? Backlinks are links that lead to your website from other sources .
Of course, the more useful, informative, and interesting your content is, the more likely you are to encourage backlinks. But why are they so important? Let's do a mini experiment. Google search for the first thing that comes to your mind and note the top two results. Use "Headline Analyzer" as an example. image3 2 The first result you see is CoSchedule's Headline Analyzer Tool, why? There are many headline analyzer tools on the market. Why does Google choose this as position number one? Let's dig a little deeper. I