After the Didi incident, the online car-hailing market ushered in a new window period. Meituan Taxi, which was taken off the shelves in the past two years, has been re-launched recently, and new growth has been added through strong promotions; several platforms such as T3, Cao Cao, AutoNavi, and Xiangdao are also in constant action. AutoNavi is on Douyin, Wechat and other social platforms put a lot of advertisements; T3 Travel recently launched a new coupon package; Xiangdao launched a special "Summer" service for summer vacation, and the recharge will give you a bonus, and the coupons will be superimposed to enjoy a discount; Cao Cao Travel and Ruqi Travel have also launched Invite friends to withdraw cash immediately and other activities, and the smoke of gunpowder in the car-hailing market is getting thicker.
In fact, the potential of the online car-hailing market has long been proven. According to CIC data, the market size of China's travel telemarketing list industry in 2020 is 5.7 trillion yuan, and it is expected to further increase to 10.6 trillion yuan in 2025, with a compound annual growth rate of 13.1% during the period. According to CIC's forecast, the shared travel market will reach 862 billion yuan in 2025, with a compound annual growth rate of 29.9% from 2020 to 2025. In other words, the penetration rate of shared travel is still increasing. Dark battle to upgrade dimension, online car-hailing people step into the new arena Figure: Domestic Shared Mobility Market Expectations (Source: CIC Forecast) Strong market signals show that whoever seizes this gap will have the opportunity to turn around against the wind. After nearly ten years of development, the online car-hailing industry has gradually become mature from the initial controversy, and the development strategies of various platforms have also been adjusted.
In addition to focusing on the online car-hailing business, some players have also started multi-line business cooperation with telemarketing list industry chain partners in areas such as intelligent charging, repair and maintenance, and financial leasing. Taking Xiangdao Chuxing as an example, relying on the advantages of SAIC's entire industry chain, Xiangdao Chuxing's online car-hailing products can provide corresponding solutions during the entire car life cycle. After last year's brand upgrade, Xiangdao Chuxing announced the completion of After the layout of the "full-scenario smart travel complex", it fully covers online car-hailing, corporate car.